what does a woman look like ......

This ad by Always at first made me so angry, not only did I believe i was so judge mental but was going against the fight for female equality. As I continued to watch though even over the rage I was building more and more, it became to deminish as they fought for feminism toward the end. Always used a wonderful technique with these women and girls to not only tech them but the people watching this ad.

When the producers decided to target women on how they believe women look while doing physical activities to everyone they uses a pathos and ethos. As they asked each one of the girls or women questions they said "What do you think a woman looks like...." then they would say and activity. Automatically by saying that it is using language that no one should ever use. Not only does it put down women but it also makes them very vulnerable. By doing this forces the woman in my opinion to personally brand themselves and how they look in all reality its not. But as time went on when the producer asked the same women and girls how they feel about this. Their answers were amazing and their self confidence showed a great amount even with the younger girls.

When it came down to using logos just the structure of this whole ad was great, because not only did I want to turn it off I was becoming so upset by how these women and girls were judging themselves and how ridiculous they believe we look. When in all reality we don't. They not only pulled me in they also made me wonder why people think them and what not only have they done to stop people think this about woman. But what I can do along with everyone else can do to stop people from thinking this, by proving them wrong every day.